The secret to good commercial chocolate is comprised of three things: longevity, good taste, and affordability. Only after these three things are secured can the maker think of anything else. Way back in 1894, a certain Mr. Milton Hershey realized all this, and set his mind to making what would ultimately be the largest chocolate company in America.
The range of Hershey's chocolate products is mind-numbing; they either make or sell just about everything in the stores that you see. In the U.S, they actually sell Cadbury chocolate through their own stores. From the old favorite coconut chocolate Almond Joy Bar, to the Reese's Peanut Butter Cup and Kit Kat bar, Hershey's has a solid chocolate imprint on the whole works. What makes their chocolate so manageable and reproducible?
The process of gathering the raw ingredients for Hershey's eventual milk chocolate - as well as the dark chocolate brands they make - has remained the same for over a century: the cocoa beans are picked from their indigenous countries and shipped to Hershey's headquarters in Pennsylvania (charmingly called "The Sweetest Place on Earth"). The little township of Hershey, Pennsylvania is ideal, precisely because the cows outnumber the people, and the natural reservoirs of spring water round out what's needed for milk chocolate.
The next step in the cocoa beans' short journey to becoming milk chocolate is a huge automated process, once they're loaded by Hershey employees onto a conveyor belt. The cocoa beans will be heated, roasted, and smashed; all for eventual human pleasure. The smashing is necessary because it liberates the part of the bean that is used in the milk chocolate, shedding the shell.
The coca bean's torture is hardly through; it is then fed into more giant machines which pulverize it to such an extent as to liquefy the hard nut. In this state, the chocolate is dubbed "chocolate liqueur", until yet another process removes the cocoa butter from the liqueur; it is now a solid, waxy-looking mound of chocolate. The cocoa butter isn't thrown away; in fact, this is the key ingredient to chocolate, as the type of chocolate you end up with - whether milk, dark, etc - is determined by how much cocoa butter is reintroduced into the waxy chocolate mound.
By this time, the chocolate is nearing the end of its long journey to the storefront. It is mixed in rarely-varying amounts of milk, sugar, and chocolate, and pounded relentlessly to imbue it with that smooth consistency for which commercial chocolate is famous. The tireless machines will eventually produce a million pounds of chocolate daily.
A chocolate-lover born-and-bred, Chris and her husband love their holiday-centered day jobs of tasting and testing chocolates of all brands. From Godiva to Hershey's chocolate, she has probably had 20 different types of chocolate; usually, the most prolific time for tasting is on a holiday like Valentines Day.
No comments:
Post a Comment